This is so disappointing. Procter & Gamble is acquiring Natura Pet Products which was a privately held company that produced high quality pet foods—Evo, Innova, Karma, California Natural, Healthwise and Mother Nature. (We use Innova and Evo.) Quality brands often seem to go downhill once they are bought by the large conglomerates. Look at Science Diet (Colgate-Palmolive Company), Iams (Procter & Gamble), Eukanuba (Procter & Gamble), & Nutro (Mars). Craptacular.