This is so disappointing. Procter & Gamble is acquiring Natura Pet Products which was a privately held company that produced high quality pet foods—Evo, Innova, Karma, California Natural, Healthwise and Mother Nature. (We use Innova and Evo.) Quality brands often seem to go downhill once they are bought by the large conglomerates. Look at Science Diet (Colgate-Palmolive Company), Iams (Procter & Gamble), Eukanuba (Procter & Gamble), & Nutro (Mars). Craptacular.
This is HORRIBLE news! I will never buy Innova again. Proctor and Gamble has been sited for animal cruelty several times. It is due to my love for animals that I used to buy Innova, thinking it was the best. I will not give a single penny to a company who does animal testing and is involved in animal cruelty. It is unacceptable! Please stop buying Innova, EVO, and other Natura brands. Don’t support the abuse.